| Information | |
|---|---|
| has gloss | (noun) the business of drawing public attention to goods and services advertising, publicizing |
| has gloss | eng: Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. |
| has gloss | eng: Advertising means saying really good things about things you buy, services, companies and ideas, usually performed by an identified sponsor, and performed through a variety of media. Advertisers influence our identity by making commercials. Many people agree that they influence our identity and they have a huge impact on our life. They influence our identity by using things such as techniques, stereotypes and targeting our audience. Our personal identity is who we are and what things make us up such as occupation, beliefs, personality, self esteem, lifestyle, relation ships, friends, how we look and what we wear. Advertisers use techniques to grab people's attention. For example, to make a burger look tasty in advertising, it may be painted with brown food colouring, sprayed with waterproofing to prevent it from going soggy and sesame seeds may be superglued in place. Advertising will bring new customers and more sales for the business. It can be expensive but can help make a business make more money. |
| lexicalization | eng: Advertising |
| lexicalization | eng: Commercial advertisement |
| lexicalization | eng: List of Advertising Cliches |
| lexicalization | eng: List of advertising clichés |
| lexicalization | eng: publicizing |
| subclass of | (noun) the activity of providing goods and services involving financial and commercial and industrial aspects; "computers are now widely used in business" business, business enterprise, commercial enterprise |
| has subclass | (noun) forceful and insistent advertising hard sell |
| has subclass | (noun) suggestive or persuasive advertising soft sell |
| has subclass | (noun) circulating printed notices as a means of advertising circularization, circularisation |
| has subclass | e/Advertising slogan |
| has subclass | e/Billboard magazine |
| has subclass | e/Business Cards |
| has subclass | c/Advertising awards |
| has subclass | c/Advertising books |
| has subclass | c/Advertising campaigns |
| has subclass | c/Advertising occupations |
| has subclass | c/Advertising organizations |
| has subclass | c/Advertising techniques |
| has subclass | c/Media complaints authorities |
| has subclass | c/Press release agencies |
| has subclass | c/Public service announcements |
| has subclass | c/Sponsorships |
| has subclass | c/Television commercials |
| has subclass | c/Types of advertising |
| has subclass | e/Cinderella stamp |
| has subclass | e/POS Terminal |
| has subclass | e/Slogan |
| Note: 1011 other instance(s) ommited in the following list | |
| has instance | e/cs/Infopanels |
| has instance | e/de/Anreißer |
| has instance | e/de/Duftmarketing |
| has instance | e/de/Ich will wählen |
| has instance | e/de/Nielsengebiet |
| has instance | e/de/Produktplatzierung |
| has instance | e/Artificial demand |
| has instance | e/BEAM.TV |
| has instance | e/Bambi effect |
| has instance | e/Brand awareness |
| has instance | c/Businesspeople in advertising |
| has instance | e/ChoiceStream |
| has instance | e/Corporate design |
| has instance | e/Internet marketing |
| has instance | e/Issue advocacy ads |
| has instance | e/Label |
| has instance | e/Nobori |
| has instance | e/Street team |
| has instance | e/The Advertising Archives |
| has instance | e/es/Cartel |
| has instance | e/es/Estrategia publicitaria |
| has instance | e/fr/Autorité de régulation professionnelle de la publicité |
| has instance | e/ja/ザッハプラカット |
| has instance | e/ja/スリーダイヤ |
| has instance | e/ja/勝手広告 |
| has instance | e/ja/日本アドバタイザーズ協会 |
| has instance | e/nl/Gusty |
| has instance | e/no/Idefagskolen |
| has instance | e/pl/Big Mamut Backlight Stand |
| has instance | e/pl/Brand mark |
| has instance | e/pl/Dyrektor artystyczny |
| has instance | e/pl/Expand billboard |
| has instance | e/pl/Międzynarodowe Stowarzyszenie Reklamy |
| has instance | e/pt/Dirigível da Goodyear |
| has instance | e/pt/Festival Mundial de Publicidade de Gramado |
| has instance | e/pt/Prêmio Tubal Siqueira |
| has instance | e/sv/Annonsnätverk |
| has instance | e/uk/Воблер |
| has instance | c/zh/廣告小作品 |
| has instance | e/zh/广告主 |
| Meaning | |
|---|---|
| Arabic | |
| has gloss | ara: الإعلان أو الدعاية أو الإشهار ، هو أحد الأنشطة الإعلامية التي لا غنى عنها للأنشطة الاقتصادية من صناعة وتجارة وخدمات وغيرها من الأنشطة الاقتصادية وكذلك بالنسبة للمؤسسات و المنظمات الخيرية و الغير ربحية والتي بدون الإعلان عن مجهوداتها فلن تحصل على الدعم المجتمعي والتمويل المادي اللازم لاستمرارها في عملها وأدائها لرسالتها. |
| lexicalization | ara: إعلان |
| lexicalization | ara: دعاية وإعلان |
| Aragonese | |
| has gloss | arg: A publizidat ye una traza de comunicazión cuala prenzipal funzión ye de presuadir os crompadors potenzials ta que merquen u faigan serbizio bien de bella marca, u bien de bel produto u bel serbizio. A formazión da publizidat moderna estié á ra fin do sieclo XIX e escomenzipiallos do XX, cuan ista ferramienta do marketing bi-metié estratechias economicas de mercau ta chestionar tan os produtos publizitarios como o seutor da publizidat. Autualmén, iste seutor amenista una grandiza trasformazión, ya que o mercau os meyos audiobisuals ye cambeyán ascape con as nuebas trazas dispresión comunicatibas. Latomizazión e seumentazión son as cosecuenzias duna era dichital an a interautibidat ye o fautor clau d'iste prozeso. Os publizitaires de uei sen-afanan ta plegar ta roldes ochetibos cada diya más chicorrons e dispersaus en zientos de plataformas comunicatibas. |
| lexicalization | arg: Publicidat |
| lexicalization | arg: Publizidat |
| Azerbaijani | |
| has gloss | aze: Reklam - insanların hər hansı bir məhsulu almağına, xidmətdən istifadə etməyinə və ya hər hansı bir siyasi namizədi və ya onun ideyasını dəstəkləməsinə təsir etməkdə istifadə olunan məlumatlandırma vasitəsi. |
| lexicalization | aze: reklam |
| Bavarian | |
| lexicalization | bar: Werbung |
| Belarusian | |
| lexicalization | bel: Рэкляма |
| Bengali | |
| lexicalization | ben: বিজ্ঞাপন |
| Breton | |
| has gloss | bre: Ar bruderezh eo an hollad teknikoù ha doareoù-ober implijet gant un den pe un embregerezh, evit reiñ da anavezout e anv, ar chenderchoù aozet gantañ, pe gwerzhet gantañ. |
| lexicalization | bre: Bruderezh |
| Bulgarian | |
| has gloss | bul: Реклама (от френски réclame от латинското reclamo, „извиквам“) е разпространявана във всякаква форма и с всякакви средства привлекателна информация относно физическо или юридическо лице, стока, идея или начинание, която е предназначена за определен кръг потребители и цели да предизвика, формира или поддържа интереса им към въпросните лица, стоки, идеи и начинания, така че те да могат да се реализират (да бъдат избрани, купени, посещавани, следвани и прочее). рекламата започва да играе съществена роля през XIX-ти и XX-ти век, когато се поставя началото на масовата продукция. Само през 2007 година в световен мащаб за похарчени 385 милиарда долара за целите на рекламата. |
| lexicalization | bul: Реклама |
| lexicalization | bul: реклама |
| Catalan | |
| has gloss | cat: La publicitat és una activitat comunicativa encaminada a aconseguir uns objectius dintre de la comercialització, procés de posar un producte en venda utilitzant el màrqueting, tècnica de conèixer el mercat, i així mitjançant canals de difusió, difondre missatges de promoció del producte a comercialitzar. La publicitat s'ha establert com una tècnica de comunicació masiva imprescindible per al funcionament dels mitjans de comunicació moderns. No sols difonen informació i missatges sinó que manté económicament molts mitjans per als quals és la principal font de ingresos. La publicitat investiga i analitza el públic i context social a servint-se de distintes disciplines com la psicologia, sociologia, antropologia, estadística i economia entre altres. |
| lexicalization | cat: anunci |
| lexicalization | cat: publicitat |
| Cebuano | |
| lexicalization | ceb: Publisidad |
| Czech | |
| has gloss | ces: Reklama je jakákoliv placená forma propagace výrobku, služby, společnosti, obchodní značky nebo myšlenky mající za cíl především zvýšení prodeje. Reklama může být televizní, novinová, internetová, rozhlasová, plakátová nebo jiná. |
| lexicalization | ces: reklama |
| lexicalization | ces: inzerce |
| Chuvash | |
| has gloss | chv: Янрав (вырăсла — реклама, франци чĕлхинчи —réclame — сăмахĕнчен тухнă)— кирек епле мелсемпе сарса пырса,темĕн тĕрлĕ ăслайсемпе усă курса паллă мар йыш-ушкăна тĕллев япалана илентерес тесе, ăна пасара анлăн кĕртес шутпа сĕннĕ хыпар. . Янравăн урăхла уçăмлăхĕсем Çаплах пайăр уçăмсемпе те усă кураççĕ, сăмахран, сутă-илӳ япалисемпе туса парас ĕçĕсем хутшăнăвĕсенче. Хăш чух çак палăртăва коммерци тухăçĕн кăтартăвне те кĕртеççĕ. Янрав — хыпарсене янрав паракансенчен тĕллĕ ушкăна (аудиторие) медиа-каналĕсем витĕр е урăх мелсемпе çитересси. |
| lexicalization | chv: янрав |
| Welsh | |
| has gloss | cym: Hyrwyddiad nwyddau, gwasanaethau, cwmnïau, siopau a syniadau yw hysbysebu, fel arfer gan noddwr. Ceir hysbysebu trwy gyfryngau cylchgronau, papurau newydd, byrddau biliau, teledu, radio a'r ryngrwyd. |
| lexicalization | cym: Hysbysebu |
| Danish | |
| has gloss | dan: Reklame vil sige en lovprisning af et produkt eller en serviceydelse, som er bestilt og betalt af producenten eller en distributør med det formål at fremme afsætningen. |
| lexicalization | dan: reklame |
| German | |
| has gloss | deu: Werbung dient der gezielten und bewussten als auch der indirekten und unbewussten Beeinflussung des Menschen zu meist kommerziellen Zwecken. Der Werbende spricht bewusste und unbewusste Bedürfnisse teils durch emotionale (Suggestion), teils informierende Werbebotschaften zum Zweck der Handlungsmotivation an. |
| lexicalization | deu: Werbung |
| Modern Greek (1453-) | |
| has gloss | ell: Διαφήμιση είναι διαδικασία γνωστοποίησης και επηρεασμού του καταναλωτικού κοινού για ένα προϊόν ή μία υπηρεσία επί πληρωμή. Η διαφήμιση μπορεί να χρησιμοποιεί άλλοτε συγκινησιακά χαρακτηριστικά (επίκληση στο συναίσθημα) που συνδέουν τον χρήστη με την αγορά ή την χρήση του προϊόντος και άλλοτε λογικά χαρακτηριστικά (επίκληση στη λογική) όπως τεχνικά χαρακτηριστικά και πλεονεκτήματα του προϊόντος σε σχέση με τα ανταγωνιστικά. |
| lexicalization | ell: Διαφήμιση |
| Esperanto | |
| has gloss | epo: Reklamo estas disvastigata informo, kiu instigu homojn fari ion, plej ofte aĉeti iujn varojn aŭ servojn. Sed ankaŭ ekzistas sociala reklamo. |
| lexicalization | epo: Reklamo |
| lexicalization | epo: anonco |
| lexicalization | epo: publikeco |
| Estonian | |
| has gloss | est: Reklaam on üks turunduse tähtsamaid instrumente, mille eesmärgiks on teavitada läbi erinevate meediate tarbijat toodetest, rakendusdest, ideedest ja selle läbi muuta reklaami sihtgrupi suhtumist, teadlikkust ja/või tarbimisharjumusi soovitud suunas. |
| lexicalization | est: reklaam |
| lexicalization | est: kuulutus |
| Basque | |
| has gloss | eus: Publizitatea komunikazio prozesu masiboa da, produktu, ideia, instituzio eta zerbitzuen aurkezpen eta promozioa helburutzat dituena. Ez-pertsonala eta ordaindua da eta komunikabideen bitartez zabaltzen da. Iragarle identifikagarri batek bultzatzen du eta agentzia profesional baten bitartez burutu ohi da. |
| lexicalization | eus: publizitate |
| lexicalization | eus: Publizitatea |
| Persian | |
| has gloss | fas: تبلیغات ، تبلیغ ریشه درزندگی اجتماعی انسانها دارد عملی است که در آن فروشنده یا تولید کنندهای با انجام امری سعی میکند که خریدار بالقوه را از تولید این محصول آگاه کند.انجام این عمل با روشهای گوناگونی انجام میشود. |
| lexicalization | fas: تبلیغات |
| Finnish | |
| has gloss | fin: Mainonta on osa markkinointiviestintää. Mainonta on maksettua, tavoitteellista tiedottamista, joka yleensä kohdistuu suureen ihmisjoukkoon. Mainonta tähtää yleensä myynninedistämiseen, eli tavoitteena on yksinkertaisesti myydä joko heti tai myöhemmin. Mainoksilla tiedotetaan tavaroista, palveluista, aatteista ja ihmisistä. Mainonnan avulla luodaan brändejä eli tavaramerkkien ja tuotteen muiden aineettomien ominaisuuksien muodostamia mielikuvakokonaisuuksia. Myös ihmisestä voidaan tehdä ns. brändi. |
| lexicalization | fin: mainos |
| lexicalization | fin: mainonta |
| lexicalization | fin: ilmoitus |
| French | |
| has gloss | fra: La publicité est une forme de communication, dont le but est de fixer lattention d’une cible visée (consommateur, utilisateur, usager, électeur, etc.) pour linciter à adopter un comportement souhaité : achat dun produit, élection dune personnalité politique, incitation à léconomie dénergie, etc. |
| lexicalization | fra: Publicite |
| lexicalization | fra: Publicité |
| Show unreliable ▼ | |
| lexicalization | fra: divulguant |
| Friulian | |
| has gloss | fur: La publicitât e je une ativitât imprenditoriâl che e vûl fâ cognossi une etichete, une marcje, une aziende, par incressi il cunsum e il doprâ un ben o un servizi. E je une comunicazion a paiament dulà cui che al paie al è ben cognossût e il messaç al è ben controlât. La publicitât e je une tecniche dal marketing cul obietîf fondamentâl di incressi la imagjin di une marcje, fâ visâ, informâ e cunvinci plui int par fâ vendi di plui. La publicitât al dì di vuê dopre ce tantis dissiplinis tant che la psicologjie, la sociologjie, la statistiche, la comunicazion sociâl, la economie, la antropologjie. Ma ancje la publicitât e je chê ativitât che vûl fâ comprâ alc di cui tu no tu sâs ancjemò di vê bisugne cun bêçs che ancjemò no tu âs. |
| lexicalization | fur: publicitât |
| Galician | |
| has gloss | glg: Enténdese por publicidade a comunicación establecida tras a emisión dunha mensaxe que ofrece unha información interesada e que se divulga normalmente grazas a un medio de comunicación de masas co obxectivo de influír no público para producir un beneficio ó emisor ou promotor. |
| lexicalization | glg: publicidade |
| lexicalization | glg: Publicidade |
| Gujarati | |
| has gloss | guj: જાહેરાત એ સંચાર માધ્યમનું એક સ્વરૂપ છે, કે જે સંભવિત ગ્રાહકોને ખરીદી માટે અથવા કોઈ નિશ્ચિત ઉત્પાદન અથવા સેવાની બ્રાન્ડના વધુ વપરાશ માટે પ્રોત્સાહિત કરવા પ્રયત્ન કરે છે. 19મી સદીના પાછલા ભાગમાં અને 20મી સદીના પ્રારંભમાં જથ્થાબંધ ઉત્પાદનના ઉદયની સાથે આધુનિક જાહેરાતનો વિકાસ થયો. |
| lexicalization | guj: જાહેરાત |
| Hebrew | |
| has gloss | heb: פרסום הוא אמצעי ליצירת קשר עם קהל יעד באמצעות תקשורת המונים. הפרסום כתהליך הוא פעולת תקשורת מתוכננת, המיועדת להעביר מסר אחד או מספר מסרים מצומצמים לקהלי מטרה רחבים באמצעות ערוצי התקשורת המסחריים. |
| lexicalization | heb: פרסומת |
| lexicalization | heb: פרסום |
| Hindi | |
| lexicalization | hin: विज्ञापन |
| Croatian | |
| lexicalization | hrv: Oglašavanje |
| Hungarian | |
| lexicalization | hun: hirdetés |
| lexicalization | hun: Reklámok |
| lexicalization | hun: reklám |
| Interlingua (International Auxiliary Language Association) | |
| lexicalization | ina: publicitate |
| lexicalization | ina: reclamo |
| Indonesian | |
| has gloss | ind: Iklan ialah promosi barang, jasa, perusahaan dan ide yang harus dibayar oleh sebuah sponsor. Pemasaran melihat iklan sebagai bagian dari strategi promosi secara keseluruhan. Komponen lainnya dari promosi termasuk publisitas, relasi publik, penjualan, dan promosi penjualan. |
| lexicalization | ind: iklan |
| lexicalization | ind: Periklanan |
| Icelandic | |
| has gloss | isl: Auglýsingar eru samskiptaform þar sem reynt er að sannfæra hugsanlega kaupendur um að kaupa eða nota ákveðna vöru eða þjónustu. Margar auglýsingaherferðir ganga út á að selja ákveðin vörumerki sem eru tengd við ákveðna ímynd eða lífsstíl. Allir helstu miðlar eru notaðir af auglýsendum: sjónvarp, útvarp, bíó, tímarit, dagblöð, tölvuleikir, veraldarvefurinn og auglýsingarskilti. Auglýsingar eru gjarnan hannaðar af auglýsingarstofum sem eru ráðnar af fyritækjum sem framleiða vöruna eða veita þjónustuna. |
| lexicalization | isl: auglýsingar |
| Italian | |
| has gloss | ita: Con il termine pubblicità si intende quella forma di comunicazione a pagamento, diffusa su iniziativa di operatori economici (attraverso mezzi come la televisione, la radio, i giornali, le affissioni, la posta, Internet), che tende in modo intenzionale e sistematico a influenzare gli atteggiamenti e le scelte degli individui in relazione al consumo di beni e all’utilizzo di servizi. |
| lexicalization | ita: pubblicità |
| lexicalization | ita: Pubblicità |
| Show unreliable ▼ | |
| lexicalization | ita: pubblicizzazione |
| Japanese | |
| has gloss | jpn: 広告（こうこく）は、宣伝活動の一つであるが、広告であるためには以下の3条件が整っていなければならないというのが国際的に見た広告の定義である。アメリカマーケティング協会やアメリカの多くの研究者の定義を踏まえて定義づけたものがある。 *「広告とは、非人的メッセージの中に明示された広告主が所定の人々を対象にし、広告目的を達成するために行なう商品・サービスさらにはアイデア（考え方、方針、意見などを意味する）についての情報伝播活動であり、その情報は広告主の管理可能な広告媒体を通じて広告市場に流されるものである。広告には企業の広告目的の遂行はもとより、消費者または利用者の満足化、さらには社会的・経済的福祉の増大化などの機能をも伴うことになるのは言うまでもない。企業の他に、非営利機関、個人などが広告主となる場合もある。 。」というものである。 *広告のカテゴリーとなる3条件は①管理可能な広告媒体（広告主が宣伝しようとする場合、新聞記事やテレビ番組に取り上げてもらう管理不可能なパブリシティと区別するためである。）②非人的メッセージ、③明示された広告主（Advertiser）が行うということである。 |
| lexicalization | jpn: 広告 |
| Kannada | |
| has gloss | kan: ಜಾಹೀರಾತು ವಿಶಿಷ್ಟವಾಗಿ ಸಂಭಾವ್ಯ ಗ್ರಾಹಕರನ್ನು ಖರೀದಿ ಮಾಡುವಂತೆ ಅಥವಾ ಒಂದು ನಿರ್ದಿಷ್ಟ ಗುರುತಿನ ಉತ್ಪನ್ನ ಅಥವಾ ಸೇವೆಯನ್ನು ಹೆಚ್ಚು ಬಳಸುವಂತೆ ಒಲಿಸಲು ಪ್ರಯತ್ನಿಸುವ ಒಂದು ಪ್ರಸಾರ ಸಾಧನ. ಬಹಳ ಜಾಹೀರಾತುಗಳು "ಗುರುತಿನ ಪ್ರತಿ ಅಭಿಪ್ರಾಯ" (ಬ್ರ್ಯಾಂಡ್ ಇಮೇಜ್) ಮತ್ತು "ಗುರುತಿನ ಪ್ರತಿ ನಿಷ್ಠೆ"ಯ (ಬ್ರ್ಯಾಂಡ್ ಲಾಯಲ್ಟಿ) ನಿರ್ಮಾಣ ಮತ್ತು ಬಲವರ್ಧನೆ ಮೂಲಕ ಆ ಉತ್ಪನ್ನಗಳ ಮತ್ತು ಸೇವೆಗಳ ಬಳಕೆ ಹೆಚ್ಚಾಗುವಂತೆ ರೂಪಿಸಲ್ಪಡುತ್ತವೆ. ಈ ಉದ್ದೇಶಗಳಿಗಾಗಿ, ಜಾಹೀರಾತುಗಳು ಕೆಲವು ಸಲ ವಾಸ್ತವವಾದ ಮಾಹಿತಿಯ ಜೊತೆಗೆ ತಮ್ಮ ಪ್ರೇರಿಸುವ ಸಂದೇಶವನ್ನು ಹುದುಗಿಸುತ್ತವೆ. ದೂರದರ್ಶನ, ರೇಡಿಯೋ, ಚಲನಚಿತ್ರ, ಪತ್ರಿಕೆಗಳು, ವೀಡಿಯೋ ಗೇಮ್ಸ್, ಅಂತರ್ಜಾಲ ಜಾಹೀರಾತು ಮತ್ತು ಜಾಹೀರಾತು ಫಲಕ ಸಹಿತ ಪ್ರತಿಯೊಂದು ಪ್ರಮುಖ ಮಾಧ್ಯಮ ಈ ಸಂದೇಶಗಳನ್ನು ತಲುಪಿಸಲು ಉಪಯೋಗಿಸಲ್ಪಡುತ್ತದೆ. ಅನೇಕ ಸಲ, ಒಂದು ಕಂಪನಿ ಅಥವಾ ಇತರ ಸಂಸ್ಥೆಯ ಪರವಾಗಿ ಒಂದು ಜಾಹೀರಾತು ಸಂಸ್ಥೆ ಜಾಹೀರಾತುಗಳನ್ನು ಇರಿಸುತ್ತದೆ. |
| lexicalization | kan: ಜಾಹೀರಾತು |
| Georgian | |
| has gloss | kat: რეკლამა (ფრანგ. réclame) — ინფორმაცია გავრცელებული ნებისმიერი მეთოდით, ნებისმიერი ფორმით და ხერხით, მიმართული საზოგადოების ფართო მასებისთვის, რეკლამირების ობიექტის მიმართ მათი ყურადღების მიპყრობის და/ან ინტერესის გაღვივების მიზნით. |
| lexicalization | kat: რეკლამა |
| Korean | |
| has gloss | kor: 광고(廣告)는 잠재적인 소비자에게 제품과 서비스에 대한 정보와 구입 방법을 알리기 위한 목적을 가진 한방향 통신이다. "광고"라는 한자어는 "널리 알리다"라는 뜻을 가지고 있다. 광고는 20세기의 사회를 상징하는 현상 중의 하나이다. 그 기원은 대단히 오랜 것이어서 거의 문자가 발생되었을 당시에까지 거슬러 올라갈 수 있다. 또한 동·서양을 막론하고 그때그때의 사회발전의 모습에 따른 광고활동을 찾아볼 수 있다. 그러나 광고가 오늘날처럼 왕성해지고 사회·경제·문화의 각 방면에 걸쳐 적지 않은 영향을 미치게 된 것은 금세기에 들어와서의 일이며 특히 우리나라에서는 해방 후에 자본주의 경제체제의 도입에 따라서 눈부신 발전을 하게 되었다. 현대의 광고는 매스 미디어를 이용하는 일이 많기 때문에 매스 커뮤니케이션의 한 형태라고도 말할 수 있다. |
| lexicalization | kor: 광고 |
| Kurdish | |
| has gloss | kur: Dalberîn, reklam beşeke girîng a danasîn, hilberîn û sermayeyê ye. |
| lexicalization | kur: reklam |
| Latvian | |
| has gloss | lav: Reklāma ir materiāls, kura pamatmērķis ir pārliecināt vai rosināt cilvēkus patērēt noteiktu produktu, pakalpojumu, popularizēt kādu ideju vai indivīdu. Parasti reklāmas mērķis ir radīt pieprasījumu; citi mērķi var būt tēla uzlabošana, informācijas sniegšana par produktu utt. Reklāmas bieži sastopamas masu saziņas līdzekļos (televīzijā, radio, avīzēs un žurnālos), kā arī dažādās publiskās vietās – reklāmu stendos, uz transporta līdzekļiem, veikalu skatlogos utt. Nozīmīga loma reklāmu biznesā ir arī Internetam. |
| lexicalization | lav: reklāma |
| Lithuanian | |
| has gloss | lit: Reklama (pranc. réclame < lot. reclamo – rėkiu) – kaip objektas yra informacija, skirta paveikti potencialius pirkėjus (vartotojus, tikslinę grupę) atlikti įvairius veiksmus, susijusius su prekės ar paslaugos pirkimu ir vartojimu. |
| lexicalization | lit: reklama |
| Macedonian | |
| has gloss | mkd: Рекламата (од француски: réclame од латинското reclamo) може да с стоки или определени услуги од страна на спонзор.AED ADBРекламата е дел од комуникациската политика на маркетингот. |
| lexicalization | mkd: реклама |
| Malay (macrolanguage) | |
| has gloss | msa: Iklan merupakan salah satu cara untuk memperkenalkan barangan, perkhidmatan, peluang pekerjaan, inspirasi dan maklumat kepada yang ingin disampaikan. |
| lexicalization | msa: iklan |
| Low German | |
| lexicalization | nds: Warf |
| Dutch | |
| has gloss | nld: Reclame is een vorm van communicatie met het doel potentiële klanten informatie te geven over producten en diensten. Veel reclame is ook bedoeld consumptie aan te wakkeren door het creëren en versterken van een merkimago en een getrouwheid aan een merk. Het is ook het promoten van een product, dienst, bedrijf of idee door middel van een veelal gesponsorde boodschap. |
| lexicalization | nld: Reclame |
| Norwegian Nynorsk | |
| has gloss | nno: Reklame kjem av det latinske ordet reclamare, som tyder å ropa høgt. Ein definisjon som vert brukt på reklame, er: «Ein bodskap med identifiserbar sendar, på ein betalt plass i eit massemedium, som har som føremål å oppnå ein økonomisk transaksjon». |
| lexicalization | nno: reklame |
| Norwegian Bokmål | |
| lexicalization | nob: annonse |
| Norwegian | |
| has gloss | nor: Reklame (av latinske reclamare for "å rope igjen og igjen") betegner kommersielle budskap via massemedier for å gjøre et produkt, et varemerke eller en tjeneste kjent for potensielle kunder. Reklame kan defineres som «betalt kommunikasjon av et budskap i et massemedium med identifiserbar sender i den hensikt å forberede en økonomisk transaksjon». |
| lexicalization | nor: reklame |
| Polish | |
| has gloss | pol: Reklama (z łac. reclamo, reclamare) to informacja połączona z komunikatem perswazyjnym. Zazwyczaj ma na celu skłonienie do nabycia lub korzystania z określonych towarów czy usług, popierania określonych spraw lub idei (np.promowanie marki). |
| lexicalization | pol: reklama |
| lexicalization | pol: Reklama |
| Portuguese | |
| has gloss | por: A publicidade é uma atividade profissional dedicada à difusão pública de idéias associadas a empresas, produtos ou serviços, especificamente, propaganda comercial. |
| lexicalization | por: Publicidade |
| Moldavian | |
| has gloss | ron: Publicitatea se ocupă cu promovarea bunurilor, serviciilor, companiilor şi ideilor, de cele mai multe ori prin mesaje plătite. Scopul direct ale acestor mesaje este stimularea dorinţelor clienţilor potenţiali, şi formarea asociaţiilor pozitive în legătură cu produsul sau compania promovată, scop care este atins prin folosinţa metodelor de manipulare psihologică mai mult sau mai puţin subtile. |
| lexicalization | ron: Publicitate |
| Russian | |
| has gloss | rus: Реклама — информация, распространенная любым способом, в любой форме и с использованием любых средств, адресованная неопределенному кругу лиц и направленная на привлечение внимания к объекту рекламирования, формирование или поддержание интереса к нему и его продвижение на рынке. |
| lexicalization | rus: реклама |
| Show unreliable ▼ | |
| lexicalization | rus: рекламирования |
| lexicalization | rus: рекламирование |
| Sicilian | |
| has gloss | scn: La pubbricitati è na prupaganna usata di n’azzienna pi richiamari l’attinzioni di lu pùbbricu supra lu propiu prudottu e ncrimintàrinni li vìnniti. E' macari qualisiasi forma di annunziu, speci ripurtatu dî mass media. |
| lexicalization | scn: Pubbricitati |
| Sinhala | |
| has gloss | sin: Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. “While now central to the contemporary global economy and the reproduction of global production networks, it is only quite recently that advertising has been more than a marginal influence on patterns of sales and production. The formation of modern advertising was intimately bound up with the emergence of new forms of monopoly capitalism around the end of the 19th and beginning of the 20th century as one element in corporate strategies to create, organize and where possible control markets, especially for mass produced consumer goods. Mass production necessitated mass consumption, and this in turn required a certain homogenization of consumer tastes for final products. |
| lexicalization | sin: දැන්වීම්කරණය |
| Slovak | |
| has gloss | slk: Reklama je publikovanie, podpora a komunikácia informácií alebo názorov o výrobku alebo službe, prípadne organizácii, so zameraním na potenciálny trh. Použité prostriedky môžu mať viacero foriem, napr. formu reklamy v médiách alebo priamej reklamy. Osobitným typom reklamy je internetová reklama. |
| lexicalization | slk: reklama |
| lexicalization | slk: Reklama |
| Slovenian | |
| has gloss | slv: Oglaševánje je plačana oblika tržnega komuniciranja. Oglaševanje je le del tržnokomunikacijskega spleta, le-ta pa je del marketinga. Druge komponente tržnega komuniciranja (promocije) so tudi publiciteta, odnosi z javnostmi, osebna prodaja, pospeševanje prodaje, oprema prodajnega prostora, embalaža ipd. |
| lexicalization | slv: oglaševanje |
| lexicalization | slv: reklama |
| Castilian | |
| has gloss | spa: La publicidad es una forma destinada a difundir o informar al público sobre un bien o servicio a través de los medios de comunicación con el objetivo de motivar al público hacia una acción de consumo. En términos generales puede agruparse en "ATL" (Above the Line) y "BTL" (Below the Line), según el tipo de soportes que utilice para llegar a su público objetivo. Aunque no existe una clasificación globalmente aceptada, por ATL se entiende todo lo que va en medios de comunicación masivos: Televisión, Radio, Cine, Revistas, Prensa, Exterior e Internet, mientras que BTL agrupa acciones de Marketing Directo, Relaciones Públicas, Patrocinio, Promociones, Punto de Venta, Producto Placement, etc. |
| lexicalization | spa: Publicidad |
| Serbian | |
| has gloss | srp: Реклама (од , односно - јавно оглашавати) је врста комуникације којом спонзор рекламе покушава да убеди публику у корисност одређеног поступка, обично куповине производа или услуге. Да би постигао овај циљ аутор рекламе се служи свесним или подсвесним порукама, односно комбинацијом информације и емоције у рекламној поруци. Рекламирање се сматра делом комуникацијског система маркетинга. Модерно рекламирање се развило са масовном производњом крајем 19. и почетком 20. века. |
| lexicalization | srp: реклама |
| Sundanese | |
| has gloss | sun: Pariwara atawa sambung layang nyaéta promosi barang, jasa, pausahaan sarta ideu anu kudu dibayar ku hiji sponsor. Pamasaran nempo pariwara minangka bagian tina stratégi promosi sagemblengna. Komponén séjénna tina promosi kaasup publisitas, hubungan masarakat, penjualan, jeung promosi penjualan. |
| lexicalization | sun: pariwara |
| Swedish | |
| has gloss | swe: Reklam är skapande och spridande av information som har till syfte att lysa upp och skapa uppmärksamhet runt idéer, varor och tjänster, samt påverka och ändra människors åsikter, värderingar eller handlingar, i första hand konsumtionsbeteende. Oftast är avsändaren ett företag, och mottagaren en konsument. Konsumenten kan vara en enskild person eller ett annat företag. |
| lexicalization | swe: Reklam |
| Tamil | |
| has gloss | tam: விளம்பரம் (advertising) என்பது தகுதியுள்ள வாடிக்கையாளர்கள் தங்கள் பிராண்டுகளைஅல்லது ஒரு குறிப்பிட்ட வகை தயாரிப்புகள் அல்லது சேவைகளை அதிக அளவில் வாங்க உண்டாக்கப்பட்ட தொடர்பு சாதனம். |
| lexicalization | tam: விளம்பரம் |
| Telugu | |
| has gloss | tel: ప్రకటన : అనగా ఒక సంస్థ లేదా ప్రభుత్వము, అధికారికంగా ప్రజలవద్దకు చేర్చే సమాచారం. ఏ సంస్థ అయినా ప్రజలకు తెలియజేయవలసిన విషయాన్ని కొన్ని మాధ్యమాల ద్వారా ప్రజలవద్దకు తీసుకుపోయే ప్రక్రియ ప్రకటనా ప్రక్రియ. ప్రకటన ముఖ్య ఉద్దేశ్యం, విషయ పరిజ్ఞానాన్ని ప్రజలకు తెలియజెప్పడం. పూర్వపుకాలంలో ప్రభుత్వపరమైన, లేదా అధికారిక పరమైన విషయాలను, ప్రజలకు తెలియజేసేందుకు "దండోరా" వేయించేవారు. ఇదొక ప్రకటనా మాధ్యమం. ప్రకటనని ఆంగ్లంలో Advertisement/Notification అని అంటారు. మనం తరచూ వార్తాపత్రికల్లోనూ లేక టీవిలోను ఈ ప్రకటనలను చూస్తూవుంటాము. |
| lexicalization | tel: ప్రకటన |
| Tagalog | |
| lexicalization | tgl: Pag-aanunsyo |
| Thai | |
| has gloss | tha: โฆษณา เป็นการประกาศสินค้าหรือบริการให้ประชาชนโดยทั่วไปทราบ เป็นเครื่องมือสื่อสารทางการตลาดเพื่อบอกกล่าวให้ผู้บริโภครู้สึกถึงคุณค่าและความแตกต่าง รู้จักและก่อให้เกิดพฤติกรรมการซื้อสินค้าหรือใช้บริการนั้น ในอดีตการเริ่มต้นของการโฆษณาจะเป็นลักษณะของการร้องป่าวประกาศเชิญชวน ปัจจุบันการโฆษณาทำได้ตามสื่อต่างๆ เช่น สื่อสิ่งพิมพ์ สื่อโทรทัศน์ สื่อวิทยุ เป็นต้น โดยเจ้าของกิจการจะว่าจ้างบริษัทรับทำโฆษณา เพื่อทำการโฆษณาสินค้าและบริการในสื่อต่างๆ เช่น ป้ายโฆษณากลางแจ้งตามถนนสายหลัก ซึ่งเป็นสื่อที่ช่วยประหยัดงบประมาณได้และสามารถตอกย้ำตราสินค้าได้อีกทางหนึ่ง |
| lexicalization | tha: โฆษณา |
| Turkish | |
| has gloss | tur: Reklam "insanları gönüllü olarak belli bir davranışta bulunmaya ikna etmek, belirli bir düşünceye yöneltmek, dikkatlerini bir ürüne hizmete, fikir ve kuruluşa çekmeye çalışmak, onunla ilgili bilgi vermek, ona ilişkin görüş ve tutumlarını değiştirmelerini veya belirli bir görüşü ya da tutumu benimsemelerini sağlamak amacıyla oluşturulan; iletişim araçlarından yer ya da süre satın almak yoluyla sergilenen veya başka biçimlerde çoğaltılıp dağıtılan ve bir ücret karşılığı oluşturulduğu belli olan (diğer bir deyimle parasal destek sağlayan kişi ya da kuruluşların kimliği açık olan) duyuru"dur . |
| lexicalization | tur: Reklamcılık |
| lexicalization | tur: reklam |
| lexicalization | tur: Reklâm |
| Ukrainian | |
| has gloss | ukr: :Див. також Законодавча термінологія. |
| lexicalization | ukr: реклама |
| Vietnamese | |
| has gloss | vie: Quảng cáo là hình thức tuyên truyền, giới thiệu thông tin về sản phẩm, dịch vụ, công ty hay ý tưởng, quảng cáo là hoạt động truyền thông phi trực tiếp giữa người với người mà trong đó người muốn truyền thông phải trả tiền cho các phương tiện truyền thông đại chúng để đưa thông tin đến thuyết phục hay tác động đến người nhận thông tin |
| lexicalization | vie: Quảng cáo |
| Võro | |
| has gloss | vro: Reklaam vai kauba kitmine om võimaligõlõ ostjilõ ja tarvitajilõ kaubast vai teenüssest nink tuu hankmisõ vai saamisõ võimaluisist teedäqandminõ. Tuud tetäs televisoonin, raadion, lehin, internetin, poodõn, huulidsa pääl ja muial. Asa mõtõq om inemiisi umma kaupa ostma meelütäq. |
| lexicalization | vro: Reklaam |
| Walloon | |
| has gloss | wln: Ene reclame, c est ene sacwè k on k' on vindeu vout fé vey u etinde ås djins, por zels atchter ene martchandijhe u on siervice. |
| lexicalization | wln: Reclames |
| lexicalization | wln: reclame |
| Yiddish | |
| has gloss | yid: רעקלאַמע (אױך אַנאָנאס) איז צו מפרסם זיין ביזנעס פראדוקטן אדער א פערזענלעכקייט. |
| lexicalization | yid: רעקלאמע |
| Yue Chinese | |
| has gloss | yue: 廣告，有叫告白，係種單向溝通，目的係想人知道廣告裏頭嘅信息，或者令睇咗個廣告嘅人留低印象，一般目標係令啲潛在或現有嘅客買廣告裏頭嘅貨或服務。 |
| lexicalization | yue: 廣告 |
| Chinese | |
| has gloss | zho: 廣告，是廣而告之的簡稱，可以泛指一切不針對特定對象的公告，包括公益廣告、旅游廣告、商業廣告等等。然而，日常生活中所說的“廣告”往往特指商業廣告，即用於推廣貨品、服務、或理念的付費公告。因此，以下所說的“廣告”特指其中的“商業廣告”，即狹義的“廣告”，除非特別說明。 |
| lexicalization | zho: 廣告 |
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