e/Retailtainment

Information
has gloss	eng: Retailtainment is a term used to describe retail marketing as entertainment. In his book, Enchanting a Disenchanted World: Revolutionizing the Means of Consumption (1999), author George Ritzer describes "retailtainment" as the "use of ambience, emotion, sound and activity to get customers interested in the merchandise and in a mood to buy."
lexicalization	eng: retailtainment
instance of	(noun) the act of inventing a word or phrase coinage, neologism, neology

Meaning
Ukrainian
lexicalization	ukr: Retailtainment