e/McBrother

Information
has gloss	eng: McBrother is a word describing attempts by corporations or governments to redefine the landscape of a language by any of several means, including petitions, court-ordered action, or viral marketing/media efforts. Inspired by the efforts of McDonalds in 2007 to remove the word McJob from the Oxford English Dictionary, the word invokes the dystopic modification of language in the book 1984 by George Orwell, i.e. Big Brother is watching you. Other variants include Big MacBrother and McOrwell'.
lexicalization	eng: McBrother
instance of	(noun) the act of inventing a word or phrase coinage, neologism, neology