e/KjApFi analysis

Information
has gloss	eng: Basic idea Step one: Pick out categories for which a potential customer might consider valuable, such as price, availability and producer guarantees. Step two: Rank them one a scale from 1 to 5 on how valuable they are to a potential customer based on interviews or market analysis. 5 is more valuable. Step three: The third step is to range if this new product is better, equal or worse than its competitors at the chosen categories. Step four: Sum the points for the new product and the competitor's product. A rule of thumb says you should have at least 25% higher score than your competitor in order to be competitive.
lexicalization	eng: KjApFi analysis
instance of	(noun) wealth available for investment in new or speculative enterprises risk capital, venture capital