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has gloss | eng: A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. The criteria used to judge the acceptability of a test market region or group include: #a population that is demographically similar to the proposed target market; and #relative isolation from densely populated media markets so that advertising to the test audience can be efficient and economical. |
lexicalization | eng: test market |
lexicalization | eng: Test-market |
instance of | (noun) a statistic characterizing human populations (or segments of human populations broken down by age or sex or income etc.) demographic |
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