| has gloss | eng: P. James (née V. Kennedy) is a magician from the city of Chennai, in South India. He is best known for his famous guerrilla advertising campaign (inspired by Brooke Bond painted wagons ), in which the phrase "P. James Magic Show" and his phone number are painted on virtually every street in the city. It has been estimated that there are at least 30,000 instances of his advertisement. James adopted his stage name after his grandfather, also a performing magician. . Indeed, the advertising campaign has not resulted in particularly high market share, although James attributes this to the increasing movement of magic from the stage to the television screen. |
