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has glosseng: Category Management is a retailing concept in which the total range of products sold by a retailer is broken down into discrete groups of similar or related products; these groups are known as product categories. Examples of grocery categories may be: tinned fish, washing detergent, toothpastes, etc. Each category is then run like a "mini business" (Business Unit) in its own right, with its own set of turnover and/or profitability targets and strategies. An important fact of Category Management is the shift in relationship between retailer and supplier : instead of the traditional adversarial relationship, the relationship moves to one of collaboration, exchange of information and data and joint business building. The focus of all negotiations is centered around the effects of the turnover of the total category, not just the sales on the individual products therein. Suppliers are expected, indeed in many cases, mandated to only suggest new product introductions, a new planogram or promotional activity if it is expected to have a beneficial effect on the turnover or profit of the total category and be beneficial to the shoppers of that category.
lexicalizationeng: Category management
instance ofc/Sales
Meaning
German
has glossdeu: Der Begriff Warengruppenmanagement oder auch Category-Management bezeichnet im Marketing die Strukturierung einer Geschäftsstätte im stationären Einzelhandel nach dem Prinzip der Warengruppen. Diese werden mithilfe von Marktforschungs-Analysen der Hersteller und des Handels erstellt.
lexicalizationdeu: Warengruppenmanagement
Latvian
has glosslav: Kategoriju vadība ir sortimenta pārvaldīšanas process, kurā katra preču kategorija tiek izskatītā, kā neatkarīga biznesa vienība. Vēsturiski tiek uzskatīts, ka kategoriju vadība ir mazumtirgotāju veidots jēdziens, kad mazumtirgotājs sadala produktus un preču zīmes pa preču kategorijām – preču grupām, kuros ir ietvertas līdzīgas preces, ar mērķi atvieglot sortimenta pārvaldīšanas procesu. Par preču kategoriju tiek uzskatāmi piemēram – cepumi vai limonādes, vai veļas pulveri, kas nav pārtikas preču kategorija.
lexicalizationlav: kategoriju vadība
Polish
has glosspol: Category management – pojęcie zarządzania kategoriami produktów nazywane także category management oznacza w marketingu budowanie struktury towarowej w danej jednostce handlowej według grup towarowych. Te tworzone są według analiz przeprowadzanych przez producentów i handel. Istnieje bardzo wiele definicji category management, z których przytoczyć można kilka przykładowych:
lexicalizationpol: category management
Portuguese
has glosspor: O gerenciamento de categorias é uma das técnicas utilizadas no merchandising de um ponto de venda. Tem como finalidade organizar a estrutura de localização dos produtos dentro do ponto de venda, com base na categoria de cada produto bem como o comportamento dos compradores, procurando atender as necessidades dos clientes como um todo.
lexicalizationpor: Gerenciamento de categorias
Serbian
has glosssrp: Menadžment kategorije proizvoda (eng -Category Management}-) je metod odnosno poslovna praksa da se odluke o nabavci donose tako što se imaju u vidu svi artikli koji rešavaju neki problem tj. udovoljavaju nekoj potrebi potrošača. Grupisanje proizvoda se obavlja tako što recimo u kategoriju uvrstimo sve proivode koji spadaju u domen nege kose (šamponi, balsami, boje itd). Tako grupisani se nude kupcima u cilju povećanja njihove ukupne privlačnosti.
lexicalizationsrp: Menadžment kategorije proizvoda
Media
media:img8-step-process.gif
media:imgBathroom category.jpg
media:imgCategporyManagement.png
media:imgKategoriju vadiba.png

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