e/Apple Switch ad campaign

Information
has gloss	eng: Switch was an advertising campaign launched by Apple Computer (now Apple Inc.) on June 10, 2002. It featured what the company referred to as "real people" who had "switched" from the Microsoft Windows platform to the Mac. An international television and print ad campaign directed users to a website where various myths about the Mac platform were dispelled. The television commercials were directed by Errol Morris.
lexicalization	eng: Apple Switch ad campaign
instance of	c/Advertising campaigns

Meaning
Danish
has gloss	dan: Switch-kampagnen var en reklamekampagne, som Apple lancerede den 10. juni 2002. Kampagnen viste en række "virkelige personer", som havde skiftet fra Microsoft Windows til Mac. En international reklamekampagne med tv- og trykte reklamer førte folk til en website, hvor forskellige myter om Mac-platformen blev behandlet. Tv-reklamerne blev instrueret af Errol Morris.
lexicalization	dan: Switch-kampagnen
French
lexicalization	fra: Switch